Independent advisory / Hong Kong

Independent advice for
consequential decisions.

Green Cedar works with shareholders, boards and management teams at inflection points—when operating performance, transaction certainty and long-term enterprise value must be considered together.

Hong Kong perspective

Rooted in Hong Kong.Connected to the world.

From the commercial energy of Harbour City to the financial centre of Central, Hong Kong shapes how we think: international, entrepreneurial and exacting.

Explore our advisory work
International Finance Centre · CentralHong Kong · Asia-Pacific
Performance improvementM&A and capital advisoryCorporate strategy & organisationDigital, AI & education
02

Who we are

Independent perspective.Senior judgement.

We bring strategy, operations and capital into one view—so leadership teams can make decisions that remain sound beyond the presentation room.

Founded by Amy Wang in 2022, Green Cedar International Limited is an independent advisory firm for leaders operating at the intersection of markets, institutions and technology. Our work is evidence-led, commercially grounded and shaped around the specific economics and execution realities of each mandate.

Independent by design

One question. Multiple lenses. One accountable team.

Hong Kong · Asia-Pacific
03

What we do

One mandate.An integrated viewof strategy, operationsand capital.

Six connected practices, informed by leadership experience across healthcare management, investment banking, strategic financing, M&A and professional services.

Typical mandates

Critical momentsthat require independent judgement.

01

When the investment thesis is under scrutiny

Establish the commercial logic, quality of earnings, operating risks and value-creation requirements before capital is committed.

02

When a transaction must translate into performance

Convert deal assumptions into integration priorities, decision rights, management cadence and accountable delivery.

03

When cross-border growth changes the risk profile

Align market entry, capital allocation, governance and operating capability with the realities of execution.

04

How we work

From investment thesisto executable value creation.

Hong Kong · Decisions in context

The strongest advice links strategic intent to economic evidence, accountable execution and durable enterprise value.

05

Leadership

Senior attention,from first questionto final outcome.

Green Cedar is led by founder and managing partner Amy Wang together with partner Mr. Zhang Hongfan, combining healthcare operations, capital transactions, financial advisory and group management experience.

01

Founder profile

Ms. Amy Wang

Founder & Managing Partneramywang@greencedar.hk

Ms. Wang brings more than a decade of experience across hospital operations, healthcare group management, industry investment and corporate development. Her career has progressed from front-line hospital management to group investment operations, cross-border M&A, post-investment management and strategic advisory.

Hospital operationsHealthcare group managementCorporate strategyHealthcare investmentDue diligenceFinancial modellingTransaction structuringM&A integrationPost-investment managementCross-border projects

Professional experience

2022 — Present
Green Cedar International Limited

Founder and Director. Built a specialist advisory platform spanning corporate management, commercial analysis, project support and cross-border services, with a client and partner network across Hong Kong, mainland China, Australia and the wider Asia-Pacific region.

2016 — 2022
Hengkang Medical Group Co., Ltd. (now New Journey Co., Ltd.)

Director of Investment & Operations, Medical Management Center. Led strategic planning, domestic and international healthcare project development, due diligence, transaction structuring, financial modelling, negotiations, post-investment management and healthcare sector research.

2016 — 2022
Selected healthcare transactions

Participated in the acquisition of a major Australian diagnostic imaging business and the acquisitions of Pujiang Second Hospital, Chongzhou Second Hospital and three hospitals in the Lankao region, supporting the group’s domestic and international healthcare footprint.

Education

Doctoral programme admissions
Johns Hopkins University & Tsinghua University

Admitted to healthcare-related doctoral programmes; programmes not completed

Postgraduate
UNSW Sydney

Master’s degree

Undergraduate
The University of Sydney

Bachelor’s degree in Economics

02

Partner profile

Mr. Zhang Hongfan

Partnerjonathanzhang@greencedar.hk

Born in 1977 and a Chinese national, Mr. Zhang brings 11 years of financial advisory experience and 11 years of corporate management experience in healthcare services.

HealthcareFinancial advisoryStrategic financingInvestment & M&ACorporate management

Professional experience

2014 — Present
Chengdu Angel Healthcare Holding Group

Chief Financial Officer and Board Secretary, responsible for strategic financing, investment, financial management and investor relations; also serving as a director since April 2021.

2008 — 2014
China Renaissance Holdings · 1911.HK

Investment banking, with a focus on private financing and M&A advisory in the healthcare sector.

2006 — 2008
Deloitte Consulting · Shanghai

Consulting professional.

2003 — 2006
PricewaterhouseCoopers Zhong Tian

Professional services experience.

Education

2024
Johns Hopkins University

Doctorate in Public Health

2017
Peking University · Guanghua School of Management

Executive Master of Business Administration (EMBA)

2003
The University of Edinburgh

Master of Science in Economics (Finance)

2000
Peking University

Bachelor of Laws in Political Science and Public Administration

Begin a conversation

Discuss the decisionbehind the mandate.

For confidential conversations involving performance, transactions, capital or cross-border growth, contact our Hong Kong office.

Hong Kong office
Unit 25, 11/F, Tower 2, Silvercord Centre30 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong
Company

Green Cedar International Limited

Coverage

Hong Kong · Mainland China · Australia · Asia-Pacific

Advisory areas

Management · Finance · Healthcare · Education · Technology · AI

Email

admin@greencedar.hk